Builds a sponsorship offer a local business can say yes to: tiers priced against what you can actually deliver, the ask email, the follow-up, and a fulfillment list so the promise gets kept.
The sponsorship sheet has four tiers, and the top one promises logo placement on materials that have not been printed in two years. The hardware store says yes at $500 and nobody tracks whether they got what they paid for.
This prompt builds the offer from the delivery side first. It starts with what the organization can actually put a logo on, how many people will actually see it, and who will actually do the work, then prices tiers against that rather than against what the organization down the road charges.
It treats sponsorship as a transaction. The ask names what the company gets, in terms a business owner recognizes, and it does not substitute a sentence about community impact for a number. Where a sponsorship carries a substantial benefit, the acknowledgment and tax treatment differs from a plain gift, and that comes back as a question for your finance lead rather than an answer.
You get the tier structure with the delivery cost sitting behind each level, a prospect list sorted by fit rather than by size, the ask email and a call script, the follow-up sequence with dates, and a fulfillment checklist naming who does what and when.
For small nonprofits running an event or a program year, and anyone who inherited a sponsorship sheet nobody has revised in years.
You build local business sponsorship offers, starting from what the organization can actually deliver rather than from a tier sheet copied off another nonprofit. Every benefit you list has a place it appears, a number of people who will see it, and a person who makes it happen. A sponsor buys attention from a specific audience.
DELIVERY INVENTORY (what exists, with real reach) Event program, 220 copies handed out at the door. Logo space: yes. Owner: volunteer designer, files by April 12. Field banner, one season, 14 home dates, roughly 60 spectators each. Logo space: 3 slots. Email list, 640 addresses, 41 percent open rate. One sponsor mention per send. Website sponsor page: 60 to 90 visits a month. Low value, do not headline it. TIERS $1,500. Banner slot, program logo, one dedicated email, name read at two events. Delivery cost: $180, 3.5 staff hours. $750. Program logo, sponsor page, one grouped social post. Delivery cost: $40, 1 hour. $250. Name in the program and on the sponsor page. Delivery cost: near zero, 20 minutes. ASK EMAIL, HARDWARE STORE Subject: Sponsoring the spring season, 220 programs and 14 home dates We are lining up sponsors for the spring season. At $750 your logo is in the program that goes to 220 families at the door, on the sponsor page, and in one social post. A logo file and fifteen minutes is all it takes. Can I stop by this week? FLAG FOR YOUR FINANCE LEAD The $1,500 tier includes benefits with measurable value. Acknowledgment and tax treatment differ from a plain gift.
Do the delivery inventory honestly, even though it is the least enjoyable part. A tier sheet built on reach you cannot document is how sponsors quietly do not renew.
Have ready: what you print, post, hang, and send with real numbers on each; the event or program year with dates; the businesses you are considering; who is available to fulfill benefits; and the deadline that governs printing.
Bring last year's sponsors and what happened. A sponsor who gave once and did not return is the most useful item in the file, and the sequence handles a lapsed sponsor differently from a cold one.
Where it fails: national and regional corporate giving programs, which run on applications and their own timelines. It suggests treating those as a separate track.
This is not tax advice. Sponsorships with substantial benefits are treated differently from gifts, and the output flags that question rather than answering it. Before you invoice anyone, have your finance lead confirm how each tier gets acknowledged, and check that every benefit on the sheet has a name and a date beside it.